

Ask Alpha anything. It answers with sources, trades its own portfolio, and explains every move, so you can copy it or pass.
Things to try
Alec Nickell is a 0→1 product designer. For over a decade, he’s partnered with founders and engineers to take ambitious ideas from first sketch to launch, across consumer apps, complex B2B software, design systems, and brand.
Roles
Selected clients
Aetna, BuzzFeed, Club Pilates, CycleBar, Frito-Lay, PetSmart, Pure Barre, SPIN Magazine, TRX
“Hired Alec as the founding product designer for our consumer social investing app and he became my most trustworthy partner across product and design. If you need someone to create a defining design from 0 to 1, Alec is your guy.”Kevin Xu, Founder & CEO
“I’ve worked with a lot of designers over my 30 years as a product engineer building consumer software. Alec is one of the greats! He has a knack for creating elegant and intuitive solutions to complex problems.”JD Conley, Head of Engineering
Approach
I’ve spent most of my career on small teams, building products from the ground up and figuring things out as we go. I like getting my hands dirty, working closely with founders, product leaders, and engineers to tackle problems without obvious answers. I care deeply about the details, but I’m practical about constraints and not precious about my ideas. I’ve been through pivot h*ll and back, but the best stories rarely follow a straight line.
I spend a lot of time obsessing over pixels and flows, but I love getting away from the screen, too. Usually somewhere in the mountains, hiking with my dog Maverick or chasing a new trail-running PR. I’ll happily sit through 45 minutes of LA traffic just to try a new café or catch the latest A24 film at a historic theatre.
I’ve always been curious about the things humans create, the objects we surround ourselves with, and the stories they tell about us and those who came before us. Lately, I’ve been spending much of my free time exploring my own ideas with AI. There’s never been a better time to bring niche, sometimes crazy ideas to life.